Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

Gen Z Is Only 4% of Credit Union Members, and That’s a Problem
Gen Z Is Only 4% of Credit Union Members, and That’s a Problem
June 09, 2023  |  Credit Unions

Young consumers are feeling the pinch. According to recent PYMNTS data, 73% of millennials live paycheck to paycheck — the highest rate among all generations,...

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Nearly 40% of Millennials Turn to Side Hustles to Pay Bills
Nearly 40% of Millennials Turn to Side Hustles to Pay Bills
June 08, 2023  |  Consumer Finance

Even as millennials age into increased financial responsibility, more members of the generation are having trouble making ends meet. Now aged between 27 and 42,...

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Millennial Student Loan Repayments Threaten Amazon, Walmart’s Bottom Line 
Millennial Student Loan Repayments Threaten Amazon, Walmart’s Bottom Line 
June 08, 2023  |  Retail

Millennials with student loans to lose 6.5% of spending power as repayments resume. That’s the headline PYMNTS reported this week and it’s a headline that’s...

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Record 28% of Consumers Look for Love on Dating Apps in Early 2023
Record 28% of Consumers Look for Love on Dating Apps in Early 2023
June 07, 2023  |  Connected Economy

Spring and summer are prime dating seasons, and like other human behaviors, the pandemic has increased consumer reliance on digital tools to find that special...

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Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
Atly CEO: Gen Z Taps Social Networks for Restaurant Discovery
June 06, 2023  |  Social Commerce

As consumers seek more effective digital tools to discover new restaurants, many — especially younger generations — are increasingly trusting social platforms for recommendations. In...

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Millennials With Student Loans to Lose 6.5% of Spending Power as Repayments Resume
Millennials With Student Loans to Lose 6.5% of Spending Power as Repayments Resume
June 06, 2023  |  Debt

Federal student loan payments are resuming after a three-year moratorium, putting a dent in millennial and Generation Z consumers’ disposable income. And major retailers are...

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Millennials Turn to BNPL for Grocery Purchases
Millennials Turn to BNPL for Grocery Purchases
June 01, 2023  |  Consumer Insights

It may seem surprising that consumers are paying for their milk in installments, but PYMNTS research reveals that grocery is actually one of the most...

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23% of Millennials Pay Bills Easiest to Pay First
23% of Millennials Pay Bills Easiest to Pay First
June 01, 2023  |  Consumer Finance

Retail and digital media subscription firms beware, as these are the payments consumers are most likely to skip when in a pinch, although there are...

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Credit Cards vs BNPL: A Matter of Shifting Shopper Demographics
Credit Cards vs BNPL: A Matter of Shifting Shopper Demographics
June 01, 2023  |  Payment Methods

Access to credit, the value of credit in managing personal finances, and fear of debt are all coming into play at a time when over...

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