Millennials

Millennials, also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with 1981 to 1996 a widely accepted definition.

(source: en.wikipedia.org)

LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
LTK Now Enables Delivery of Social Media Ads Via Creators’ Accounts
March 31, 2023  |  Retail

Influencer marketing platform LTK now enables brands to deliver social media advertising from content creators’ accounts. In pilot programs completed before the general launch of...

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Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
Big Tech, Retail Healthcare Ambitions Make Inroads With Millennials
March 29, 2023  |  Healthcare

Healthcare may be among the sectors most primed for a digital makeover. As the pandemic recedes, some things linger: We’re used to getting more done...

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Bridge Millennials Want Payments Innovation as Long as It’s Secure
Bridge Millennials Want Payments Innovation as Long as It’s Secure
March 29, 2023  |  Security & Fraud

This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. The cusp generation known as...

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Chipotle Woos Gen Z With Investments in ESG-Focused Startups
Chipotle Woos Gen Z With Investments in ESG-Focused Startups
March 23, 2023  |  Investments

Chipotle’s venture fund is backing startups focused on local food and sustainability, courting young consumers. Cultivate Next, the arm of the fast-casual giant that invests...

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Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
Zillennials Live Differently Than Millennials and Merchants See Dollar Signs 
March 19, 2023  |  Consumer Insights

The share of the zillennial micro-generation living with others tops 85%. Zillennials, the term coined for 30 million digital-native consumers born between 1990 and 2000...

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Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
Credit Card Issuers Can’t Wait a Lifetime to Show Gen Z Value
March 15, 2023  |  Credit Cards

The best way to establish a lifetime-value banking relationship is by engaging young adult consumers. And the best way to engage those members of today’s...

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Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
Lenders May Seek Better Tools as Millennial Debt Delinquency Expectations Rise
March 14, 2023  |  Debt

Monthly government release reflects what lenders’ recent earnings reports have hinted: millennials are sinking in debt. The Federal Reserve Bank of New York released its...

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Seeing Is Believing for Millennials Concerned About Payments Security
Seeing Is Believing for Millennials Concerned About Payments Security
March 09, 2023  |  Security & Fraud

Younger generations want to know what their financial institutions are doing to secure their transactions. That’s according to the latest research in PYMNTS’ March report,...

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Consensus Raises $110 Million for Intelligent Demo Automation Platform
Consensus Raises $110 Million for Intelligent Demo Automation Platform
March 08, 2023  |  Investments

Consensus has raised $110 million from Sumeru Equity Partners to grow its intelligent demo automation platform. The platform helps B2B sellers produce, distribute and track...

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