Starbucks has a winning recipe when it comes to taking care of its customers. The Seattle-based coffee giant’s loyalty program has 19 million active members...
Quick-service restaurants (QSRs) are overlooking a key piece of the data-gathering process that could enrich customer loyalty: onboarding. In this month’s Order-To-Eat Tracker, Jonathan Muhtar,...
Loyalty programs have been a mainstay in quick-service restaurants’ (QSRs) tool kits. Research suggests that given the enormous competition in the industry, however, free food...
The pandemic’s onset in March gave sudden urgency to the importance of having digital sales channels, and restaurants that could not quickly pivot to provide...
Fast-tracking digital investments has not only become a priority for QSRs during the pandemic, but a necessity, says Steph So, head of digital experience for...
The pandemic has upended how we order meals at restaurants, how we pay and, ultimately, how we eat. These transformational shifts are, in turn, affecting...
The concept of “ghost kitchens” – dining establishments that only offer food on delivery, with no eat-in option – is not an invention of the...
Winter’s here and the time is right … for staying home and ordering veggie tacos. “One trend that is unlikely to fade this winter is...