Today In Data

Driving Customer Engagement With Apps

Driving Customer Engagement With Apps

Payments can help merchants fight app fatigue, with the App Store and Google Play collectively offering over five million apps. In retail, NakedPoppy taps into digital technology and artificial intelligence (AI)-screened data to turn makeup into a “set it and forget it” kind of setup. And self-driving vehicles stand to be among the next frontiers in retail innovation, but potential problems could slow down their progress. All this, Today in Data.

Data:

700: Number of ingredients NakedPoppy deems acceptable for use in makeup.

135 million: Number of U.S. adults who drive a car to work.

77.6 percent: Share of consumers who keep only five or fewer merchant apps on their mobile phones.

53 percent: Share of consumers who use mobile apps while shopping in stores.

12 percent: Portion of consumers who pay in stores via mobile apps.

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