The direct-to-consumer model is fueling the future of digital sales. Plus, buy now, pay later providers envision themselves as tech-fueled digital banks, and Rue Gilt says today’s customers are underserved by discount retail options.
Data:
80%; 40%: Share of Rue Gilt’s one million active buyers who are female and between 18-44, respectively.
72%: Share of Rue Gilt’s active buyers who visit its apps or website at least quarterly.
39%: Growth of online luxury purchases in both April and May of 2020.
25%: Portion of total luxury purchases expected to be made online by 2025.
14%: Share of online shoppers who paid for internet purchases via BNPL at least once in the past 12 months.
