Buy Now, Pay Later

BNPL Finds Fans in Older, Financially Secure Consumers BNPL’s popularity is growing among older, more economically secure demographics. In this month’s “Buy Now, Pay Later Tracker®,” a collaboration with Splitit, PYMNTS talked with Joy Elena, founder of online mattress retailer Sleepenvie,who explains why older consumers are drawn to the convenience of breaking up large payments online rather than going through other credit options.
Inside the June/July Tracker
  • An interview with Joy Elena, founder of online mattress retailer Sleepenvie, about why the future of BNPL must lean on older generations with larger spending power
  • Recent buy now pay later headlines, including why 59% of online shoppers are likely to leverage a BNPL option within the next six months and why younger consumers would be more interested in BNPL options backed by banks rather than by FinTechs
  • PYMNTS Intelligence examining BNPL’s growing popularity on the retail scene and why different demographics take different approaches to using BNPL

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    Splitit Buy Now Pay Later Tracker Series

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    Ensuring BNPL Satisfaction Across Sales Channels
    The Merchant's Guide To BNPL's Revenue Boost
    Unlocking The True Potential Of BNPL For Services
    Beating Inflation WIth BNPL: How Merchants And Consumers Are Navigating The Cost-Of-Living Crisis
    Buy Now, Pay Later
    Buy Now, Pay Later
    Buy Now, Pay Later
    Buy Now, Pay Later