BNPL Finds Fans in Older, Financially Secure Consumers
BNPL’s popularity is growing among older, more economically secure demographics. In this month’s “Buy Now, Pay Later Tracker®
,” a collaboration with Splitit
, PYMNTS talked with Joy Elena, founder of online mattress retailer Sleepenvie,who explains why older consumers are drawn to the convenience of breaking up large payments online rather than going through other credit options.