Streamlining Checkout to Boost Conversion and Loyalty

Consumers Like Payments Choice but Not Payments Clutter at Checkout The challenge for online merchants everywhere is giving consumers many ways to pay without making the checkout page look like a NASCAR race car — and why Checkout.com’s Akin Kayim says optimizing checkouts is a big 2023 merchant priority. Read more in the “Buy Now, Pay Later Tracker®,” a collaboration will Splitit.

Inside the March Tracker

As checkout friction continues to build, potentially chasing shoppers away, retailers and FinTechs are scrambling for ways to streamline checkout online and in-store.
It can be costly to overlook customer satisfaction at checkout, where wait time frustrates customers into abandoning transactions more often than not.
Consumers want a seamless checkout experience, and there is ample opportunity to make changes that boost