Buy Now, Pay Later

Buy Now, Pay Later: The New Buzz-Builder and Conversion Driver For Small Business A growing number of small to mid-sized businesses (SMBs) are also now converting browsers into buyers and encouraging bigger purchases with the aid of buy now, pay later (BNPL). In the “Buy Now, Pay Later Tracker,” David Burrows, co-founder of skincare company Hivessence, discusses how BNPL has boosted brand loyalty while creating brand buzz that attracts new customers.
Inside the December Tracker
  • An interview with David Burrows, co-founder of skincare and personal care products provider Hivessence, on how BNPL can help small merchants expand their reach and encourage larger ticket sizes
  • The latest headlines from the BNPL space, including the predicted growth of BNPL spending during the 2021 holiday season and regulators’ and consumer advocates’ rising interest in standardizing BNPL
  • An in-depth look at how BNPL is affecting consumer spending during the holiday season, as well as its benefits and potential challenges

PYMNTS Buy Now Pay Later Tracker Series