Buy Now, Pay Later Uses BNPL to Meet and Bolster Ties With Millennials, Gen Z Consumers Retailers that cater to younger consumers must realize that BNPL not only drives bigger tickets but also keeps shoppers coming back for more. In PYMNTS’ new “Buy Now, Pay Later Tracker®,” Mark Spencer of clothing and lifestyle retailer explains why installment plan optionality is a must for merchants targeting millennials and Gen Zs.
Inside the February Tracker
  • An interview with Mark Spencer, senior vice president of commercial operations at clothing and decor retailer, discussing the company's first year offering BNPL, which consumers it most appeals to and how BNPL has affected the company's marketing strategies
  • The latest headlines from the BNPL space, including how BNPL is expanding to more market segments such as restaurants and grocery stores and how legacy FIs are under pressure to develop their own BNPL solutions
  • An in-depth look at how BNPL is most popular among millennial and Generation Z consumers and is seen as a more reliable alternative to credit cards, with predictable payments and no interest or added fees for having a monthly balance

PYMNTS Buy Now Pay Later Tracker Series