Amazon-as-a-Service Provider Amify Marks $100 Million Sales Milestone


Amify, which bills itself as “the first Amazon-as-a-Service provider” announced on Thursday (May 20), that it had hit an annual run rate of $100 million in gross merchandise value (GMV) in terms of customer goods sold on Amazon.

The company saw its client base expand year over year, with an average client growth on Amazon of 150 percent. Amify said it expects to reach a GMV run rate of $200 million by the end of 2021.

The company, which tries to help brands optimize their sales, presence and margins on Amazon, said this represents a 600 percent in GMV over the past year for new and existing clients, and establishes Amify “as the largest service provider focused on third-party (3P) sellers.”

In addition to helping brands market themselves on Amazon with ads and content, Amify also manages customer storefronts, oversees their inventory and deals with customer service and returns, a package it refers to as its “Amazon-as-a-Service” approach.

“While there are dozens of companies offering services in the Amazon ecosystem, none provide the breadth of outsourced end-to-end services that Amify does, which has helped us grow our business significantly,” said Ethan McAfee, founder and CEO, Amify. “Brands have many competing channel priorities, and they see Amify as the partner they can trust long-term with both their Amazon strategy and execution to ensure that their presence on the largest eCommerce site in the world is executed to its fullest advantage.”

Last year saw Amazon merchants rack up nearly $5 billion in global sales during the period between Black Friday and Cyber Monday, an increase of 60 percent compared to sales for the same stretch the previous year. More than 71,000 SMBs surpassed $100,000 in sales during last year’s holiday season.

PYMNTS reported earlier this month on efforts from Amazon to help sellers build stronger relationships with their customers, including a tool called “Manage Your Customer Engagement” that will allow sellers to directly target buyers with promotions, products and discounts.