Influencer marketing platform LTK has made it easier for creators to share deal opportunities with their fans. “As shoppers continue to find ways to shop smarter, the new Deals tab automatically pulls in product deals and sales curated by hundreds of thousands of LTK Creators to help...
Meta’s text-based Twitter competitor has a name and an apparent launch date. “Say it more with Threads — Instagram’s text-based conversion app,” reads a listing posted Tuesday (July 4) on Apple’s app store. The new app is expected to debut Thursday (July 6), and arrives...
TikTok will soon be launching its first online retail store within the United States version of the app. The ByteDance-owned social media app’s new store will be up and running as soon as next month, Semafor reported Thursday (June 28). The store will include an array of...
For eCommerce brands heavily reliant on social media for sales and awareness, every day can bring a fresh round of worry. How much longer will TikTok be vulnerable to a nationwide ban, leading to a possible shopping channel pullback? Could another well-lauded innovation tank when it hits the market,...
When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer. But the bridge between the consumer and the brand or retailer is, in fact, the influencer/creator. As per insights from LTK (previously known as Like...
If you’re reading this, you might not be able to name a single creator. But your kid probably can name five, 10, even a dozen social media stars who are all paying the bills — and then some — by monetizing their online platforms. That’s...
Instagram is taking its Broadcast Channels feature global to provide creators with a new way of connecting with their followers on a larger scale. This feature, which Meta CEO Mark Zuckerberg said he would be using to share Meta product news, allows creators to share text,...
TikTok will invest billions in Southeast Asia as it undergoes scrutiny elsewhere in the world. The announcement from the company’s chief executive Thursday (June 15) appeared to confirm reports from last week that the social media giant was looking to Asia to help it expand...
Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all there is, with consumers frustrated by early moves in the space. At a Digital Food & Beverage Conference keynote panel on Monday...
