NFTs

NFTs
Mastercard Partners With NFT Marketplaces for ‘Easier and Safer’ Purchases
June 09, 2022

In a bid to make buying non-fungible tokens (NFTs) “easier and safer,” Mastercard is teaming with various NFT marketplaces to allow payments over its network for NFT purchases, according to a press release emailed to PYMNTS Thursday (June 9). Mastercard said it’s working on enabling...

NFTs
Salesforce Boards NFT Train With Brand Cloud Service
June 08, 2022

Customer relations software company Salesforce is launching a cloud-based service for the sale and creation of NFTs, despite flagging sales for the digital tokens. As Bloomberg News reported Wednesday (June 8), Salesforce’s service is geared toward consumer brands that want to sell non-fungible tokens for...

NFTs
NFT Weekly: Game Raises $72M Channeling Metaverse Land Rush; Hong Kong Issues Warning
June 07, 2022

For a massively multiplayer, NFT-based game that’s not a metaverse, Illuvium sure did sell a lot of “land” plots. The Ethereum-based play-to-earn game sold $72 million worth of nonfungible tokens (NFTs) that give owners control of in-game land on June 5, Decrypt reported. Sales like...

NFTs
Fitness Token GST Falls After Ban in China
May 27, 2022

GST, a non-fungible token (NFT) tied to fitness app STEPN, dropped around 10% after its operator said it would be banned in China this summer. As Bloomberg reported Friday (May 27), a second cryptocurrency tied to the app, GMT, fell more than 30% before recovering....

NFTs
Seth Green’s Kidnapped Bored Ape Shows NFTs’ Growing Commercialization
May 25, 2022

Actor Seth Green’s plans to turn his Bored Ape NFT into a TV show have apparently crashed and burned just weeks before its launch after a scammer stole the non-fungible token — and possibly the commercial rights that come with it. Green, owner of the...

NFTs
NFTs Being Used for Hotel, Resort Reservations
May 24, 2022

Non-fungible token (NFT) technology is meeting travel technology in the lobby of resorts and hotels with the launch of NFTs that hotel guests can buy, similar to how StubHub allows sellers to offer concert and sporting events tickets. This new practice ensures that hotel owners...

NFTs
NFT Weekly: eBay Debuts With Gretzky; NBA Believes in Magic; Fighting Fraud; OECD’s Taxing New...
May 24, 2022

eCommerce giant eBay has jumped into the non-fungible token (NFT) business with a line of collectibles featuring hockey legend Wayne Gretzky, generally acknowledged as the greatest and most dominant player ever to grace the ice. Gretzky’s unrivaled 20-season career is the subject of the first...

NFTs
eBay, OneOf Partner on NFT Development and Sales
May 23, 2022

Global commerce giant eBay and non-fungible token (NFT) producer OneOf announced Monday (May 23) that they are collaborating on the production and sale of animated versions of “Sports Illustrated” magazine. “Through this partnership, eBay combines its global reach and unmatched inventory — and OneOf’s eco-conscious...

NFTs
NFTs Require More Than Cute Collectibles to Be Effective Marketing Tools
May 19, 2022

There’s a lot of hype about every part of the NFT world, and their use as the next big thing in marketing is part of it. Brands ranging from McDonald’s to Hermès are jumping into non-fungible tokens (NFTs) and the fledgling virtual reality words of...