Merchants are taking the battle for consumer engagement seriously and broadening subscribers’ range of options, a critical pivot reflecting the reality that pricing is taking a backseat to fun and convenience in subscribers’ minds, even given the pressure that inflation may be exerting. Many subscription...
As traditional funding methods see headwinds during global macroeconomic challenges, revenue-based financing (RBF) is emerging as a convenient, viable option to bridge working capital gaps and boost business growth. This is primarily because venture capitalists (VCs) are taking an increasingly cautious approach to investing due...
Snap Inc., operator of the Snapchat picture-based texting app, announced Wednesday (June 29) it is launching a subscription service that will essentially be an enhanced version of its traditional advertising-funded platform. Called Snapchat+, the new service will make “a collection of exclusive, experimental, and pre-release...
Netflix says it is working to localize payment methods in the Asia Pacific region to make subscriptions easier for people who want to pay using Unified Payments Interface (UPI), digital wallet and direct carrier billing. “We accelerated this journey of diversifying payment methods nine months...
As grocers look to secure consumers’ loyalty in the face of steep competition, many are leveraging membership and subscription offerings to build deeper relationships with their customers. Amazon, for one, is leveraging its Prime subscription to incentivize purchases from its grocery brands and conversely leveraging...
Subscription commerce platform sticky.io has appointed Gabby Cohen to its board of directors, according to a news release Friday (June 24). “Gabby is a seasoned executive in eCommerce building direct-to-consumer brands and her background will be invaluable to guide our accelerated growth plans, market expansion...
The top contenders to work with Netflix on creating an ad-supported tier for the streaming service are now NBCUniversal and Google, The Wall Street Journal reported Wednesday (June 22), citing unnamed sources. Netflix wants to add the new tier to add more revenue through selling...
Funny story. In a 2018 interview with Empire Magazine, actor Guy Pearce said, “I don’t think Netflix likes the term ‘binge’” adding that “we were strictly sort of instructed beforehand not to talk about ‘binge-watching.’” This is the same service that invented binge-watching. What’s the...
Snapchat is piloting a new paid subscription tier for “Snapchatters” that would offer exclusive, experimental, and pre-release features, the ability to pin conversations, special badges and other perks. “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the...