Checkout Conversion Index

The Checkout Conversion Index™ provides a look at what hurts conversion rates and creates shopping-process frictions — just how much money retailers are putting at risk due to problems with friction and conversion, and why customers abandon their online purchases.

Inside the February Study:

  • 54.6: Average CCI score on a scale of 0 to 100
  • 144 seconds: Average time needed to complete an online checkout
  • $97.8B: Sales put at risk due to checkout friction in Q4 2020