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Advertise in the Lydian Journal

The Lydian Journal from PYMNTS.com publishes cutting-edge knowledge and commentary produced by the best thinkers from around the globe about one of the most important industries in the world.

Each month, articles cover the topics that are top of mind for the industry’s most senior decision makers and opinion leaders: Social Commerce, Law and Regulation, Technology, Developing Countries, Business, Risk and Security, Economics and Payments Wiki. The Journal’s readership includes both traditional players (issuers, networks, processors and acquirers, merchants, POS hardware/software, security/risk providers), new and emerging players and payments enablers in the mobile, social, digital and technology arenas, in addition to regulators, media and other opinion influencers.

Advertisements in the Lydian Journal allow your key company messages and differentiators to be positioned where the industry’s thought leaders share their views on what’s next in payments.

For further details and advertisement specifics, contact Abigail Adams at abigail.adams@marketplatforms.com or 617-374-1334


 

February’s Feature Articles

 

SOCIAL COMMERCE

Our Next Alternative Currency: Cash?

Alternative currencies were initially considered to be anything other than locally accepted paper and coin tender. By the 1980s, credit cards became a standard payment mechanism and consumer credit a currency in and of itself. In the economy of 2011, electronic currencies are so mainstream that their classification as alternative is questionable. Read More

LAW AND REGULATION

Nudging from Debt: The Role of Behavioral Economics in Regulation

This article suggests that the problem here is not occasional anecdotal departures from a regularity of excessive optimism. The problem here is that the general truth is not simple and perhaps not even excessively optimistic. Until we know more about why consumers decide to borrow in this market, we cannot sensibly intervene to stop them from doing so. Read More

TECHNOLOGY

Securing Mobile Money to Deliver on the Promise

The awareness, investment and momentum of mobile money is building. The early part of most new implementations will still take longer than we want to scale, but growth after the tipping point will be much faster than expected. This makes the possibility of banking for all a real possibility. Read More

DEVELOPING COUNTRIES

Protecting Branchless Banking Consumers: Policy Objectives and Regulatory Options

As with conventionally delivered financial services, consumers using branchless banking services face challenges as well as benefits. Transformational branchless banking heightens the concerns of regulators, because it combines the use of agents and technology-enabled devices to serve large numbers of inexperienced customers. Read More

BUSINESS

Mobile at the Point of Commerce Convergence

A number of significant platform industries are converging on a common opportunity – to create and grow consumer commerce. Payments capabilities underpin this convergent trend. Yet increasingly, the power in the world of payments is shifting to commerce enablers and generators, who are highly present in consumers’ daily lives, and with whose platforms consumers are engaged. Read More

PAYMENTS WIKI

Introduction to Canada

As the world has struggled to regain its footing in the midst of the current financial crisis, Canada’s economy seems to be recovering faster than others. Not only did its recovery begin quickly in comparison, it also appears it will have little long-term impact on its citizens. Read More

More Feature Articles from Past Issues

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Latest Insights:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. In the November 2019 AML/KYC Report, Zillow’s Justin Farris tells PYMNTS how the platform incorporates stringent authentication without making the onboarding and buying experiences too complex.

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