The Data Point: 32% of Consumers Right at Home With Digital, Voice Controls

Digital transformation of the home is among the most fascinating and even futuristic aspects of the digital shift, as tens of millions of consumers increasingly control their thermostats, check their security systems and make purchases by talking to smart assistants.

For the latest PYMNTS “ConnectedEconomy™ Monthly Report: The Rise of The Smart Home,” we surveyed nearly 2,700 U.S. consumers in May and found the smart home trend humming.

“Not only do 53 million U.S. consumers use automatic and smart home technologies such as Roombas and climate control systems,” the study noted, “but 79 million Americans use voice assistants like Alexa and Google home to help manage daily chores and their connected homes.”

It’s loud and clear that digital and voice are thoroughly home-style innovations.

See it now: ConnectedEconomy™ Monthly Report: The Rise of The Smart Home

• Engagement with digital and smart home devices reached 32% in May

Our latest research found that consumers are growing increasingly accustomed to speaking commands they would have been typing not long ago as smart homes get smarter — a trend sure to have long-term implications for everything from products to pricing and promotions.

“Engagement across activities involving digital and smart home devices last month reached 32% — the equivalent to 83 million people — whether it was home security applications, automated climate controls or in-home voice assistants like Alexa or Google Home,” the study stated.

Our findings show the share of consumers using smart home devices and digital home applications is higher than at any point since November 2021, and climbing.

• 26% of consumers used voice assistants to make purchases in May

Chief among things people are saying to their smart speakers is “buy it.”

As the study noted, “Not only did 29% of consumers use voice assistants to manage their chores in May, but 26% used them to make eCommerce purchases for groceries, food, retail items or otherwise. These numbers vary from month to month, but the overall trajectory is clear: smart homes are growing more popular, not less.”

Get your copy: ConnectedEconomy™ Monthly Report: The Rise of The Smart Home