Once again, we’ve reached the end of a course, and it’s time for a quiz. The results we report out to the group will be collective – a measure of what everyone is thinking.
Question 1: Which value chain participant has been the most important in driving change in the eCommerce marketplace?
a) Merchant (75%)
b) Gateway provider/ checkout solution manager (25%)
c) Acquirer (0%)
d) Issuer (0%)
Question 2: Why is eCommerce so fascinating for the general payments marketplace?
a) Industry observers love to focus on the margin, rather than the core, of the business (0%)
b) Although the segment is only 5% of the ~$8T consumer spend, it is growing fast enough to be a significant portion in the near future (50%)
c) Innovation in the space has been significant (50%)
d) Valuations of eCom companies have trended much higher than their share of the business would justify, exciting investors (0%)
Question 3: How did processors who won business in the eCom space evolve their approach to do so?
a) Ruthless pricing (0%)
b) Alternative routing accommodation (12%)
c) Customized merchant solutions (75%)
d) Marketing (13%)
Question 4: How has the network effect driven the adoption of checkout functions?
a) Attract participants by providing convenient checkout (37%)
b) Drive Interactions by facilitating commerce (25%)
c) Add value by maximizing discounts from merchants (13%)
d) Maximize profits from converting browsing to buying (25%)
Question 5: What are the two most important evolutionary trends driving the growth and adoption of checkout management functions?
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a) Browse and buy (50%)
b) Alias management and deposit access (12%)
c) Open platforms and developer communities (38%)
d) Tastes great and less filling (0%)
