Even an infinite scroll only generates a finite number of ad clicks. Facebook has just about maximized the amount of money it can make from people scrolling their newsfeeds, so the social media giant is shifting its ad placement focus to sister platforms WhatsApp, Instagram...
Facebook reported to its advertisers that India has overtaken the United States to become the platform’s largest country audience. According to The Next Web, as of July 13, Facebook is reporting a total “potential audience” of 241 million active users in India, compared with 240...
Facebook Messenger, which started testing display ads with some users in Thailand and Australia in January is expanding its global beta test, including the number of brands that can run ads via the messaging app. In a blog post announcing the news, Ted Helwick, a...
Reading the fine print on social media user agreements isn’t something on which most people spend a lot of time. As such, it can be reasonably inferred that not many people take a deep read into the various online privacy sections of each social media site....
Facebook announced Wednesday (June 14) in its news a series of updates to its Safety Check feature, including the ability to start fundraisers within the feature. In a blog post, Facebook said that with the addition of fundraisers to Safety Check, following a crisis people can...
Facebook is going after automakers to increase advertising revenue from an industry that hasn’t been a big buyer of ads on the social media network platform. According to a report in Bloomberg News, Facebook’s Sheryl Sandberg, chief operating officer, will host a Facebook Automotive Summit, marking her return...
Say goodbye to GoFundMe campaigns on Facebook’s newsfeed. Because now, Facebook has launched its own fundraising platform. Sick? Raise money to cover medical procedures, treatments or injuries. House burned down? Start a “personal emergency” fundraiser. Lost a loved one? Facebook’s new tool can help you...
Plum, a London-based FinTech startup using AI-driven or “smart” chatbots to help people manage their finances, is betting that Facebook Messenger will become the go-to place for people to handle their money. TechCrunch reports that with the social network expected to launch friend-to-friend payments in Europe soon,...
Sick of politics on Facebook? Wouldn’t you rather have pizza? Now, with Facebook’s new “Order Food” button, you can. The hamburger icon will roll out to a few select users first, enabling them to place orders for pickup or delivery through Delivery.com and Slice. The...
