A newly released study from IDC and RichRelevance has showed that a majority of consumers in the U.K. turn to personalized recommendations when shopping online, according to a Retail Times report from November 7.
One thousand consumers in major northern European economies were interviewed. Fifty-three percent of U.K. respondents said that user-tailored recommendations have had a significant impact on their shopping choices.
Twenty-six percent of those interviewed said that personalized recommendations increased the likelihood that they would return to a brand or retailer.
To learn more about the European consumer report, read the full story here.
“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.
