Apple Puts Siri AI at the Center of the Home With HomeView

Apple HomeView

Apple began selling its HomeView Friday (Nov. 13), describing it in a press release as an artificial intelligence-powered product that is designed to be the center of the home.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    HomeView features a 7-inch display, can be placed on a tabletop or mounted on a wall, and is powered by Apple Intelligence with Siri AI, the new version of the company’s digital assistant, according to the release.

    With these components, HomeView can help customers enjoy entertainment, stay connected and manage their home. For example, HomeView can play music, make FaceTime calls and assist with home monitoring, all with voice control, the release said.

    In addition, HomeView can recognize as many as six people by their face to show them their personal content, can provide detailed answers to questions due to Siri AI’s broad world knowledge, and is aware of what’s on its screen, so Siri AI can answer questions or take actions based on onscreen content. When paired with an Apple Intelligence-enabled iPhone or iPad, Siri can provide more personalized responses based on the user’s Calendar, Messages and other relevant information, per the release.

    HomeView works with Apple’s Home app to manage settings, automations and smart home accessories, according to the release.

    Greg Joswiak, senior vice president of worldwide marketing at Apple, said in a Friday post on X: “Meet Apple HomeView. It’s personal to everyone in your family, keeping your household better connected, informed and in control thanks to Siri AI.”

    Apple Executive Chair Tim Cook said in a Friday post on X: “Intelligence, entertainment and connection that’s personal to every user in your home … Apple HomeView is available today!”

    It was reported in July that Apple was preparing a major push into the smart home product/software market. The report said that this move would put Apple in closer competition with products like Amazon’s Echo and Google’s Nest Hub as the smart home market is reconfigured around AI advances.

    The PYMNTS Intelligence report “AI Becomes a Daily Habit: The Consumer Shift From Trying Tools to Living With Them,” published in March, found that 54% of U.S. adults were using AI for personal tasks and that the technology was becoming part of daily life.

    For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.