To showcase its “body positive” selection of clothing, Good American plans to open its first pop-up shop in the Midwest. The store is set to debut at the Mall of America in the spring, Chain Store Age reported.
Leasing Manager Ashley Hofmann said, according to the outlet, “Good American has built a community and retail experience that empowers women and encourages body confidence – a powerful message and commitment that Mall of America resonates with. We are thrilled to add Good American to our growing list of body-inclusive brands, as we remain committed to creating an environment that celebrates the diversity of body shapes and sizes.”
The store, which will be 1,800 square feet, will feature an array of items, from dresses to activewear and denim. Sizes will range from 00 to 24 for denim, and from XS to 4XL for activewear and apparel. The brand, which was developed by Emma Grede and Khloé Kardashian, also plans to have a pop-up in Miami in 2019.
Grede said, according to the report, “At Good American, we’re constantly exploring new ways to offer our customers an all-inclusive shopping experience, and part of that is showing up in new places, giving our customers more opportunities to touch and feel product, and try on.”
Good Housekeeping also launched a pop-up shop at the Mall of America from early October to the end of December last year. The 2,800-square-foot GH Lab space was designed to resemble a real home with living room and dining areas, and showcased over 150 recommended products from 46 brands such as Dyson, Instant Pot and Affresh. Good Housekeeping Editor-In-Chief Jane Francisco said at the time, “We thought ‘go big or go home’ and work with the biggest mall. We are one of the largest female-facing media brands, and we really wanted our entire audience to be able to interact with this.”