September 18, 2023
Why the Digital Transformation Needs a Reset
Warren Buffet is reported to have said that digital transformation is a fundamental reality of business today. McKinsey says that 70% of digital transformation projects fail. Both suggest the need...
August 31, 2023
Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce selection, and Target expands its...
August 21, 2023
Wow Bao CEO Taps Grocery to Spread Brand Familiarity
As many restaurant chains move into grocery aisles amid consumers’ shift toward food at home, Asian street food chain Wow Bao is leveraging consumer packaged goods (CPG) to not only open up a...
August 21, 2023
Social Media Shopping Blocked By a Lack of Trust
Shopping over social media seems to be the next frontier of eCommerce spend, with 43% of consumers (approximately 110 million individuals) browsing these platforms to find goods and services. However,...
August 18, 2023
AI vs. Search Engines: Why Chatbots Are Losing the Query...
Artificial intelligence (AI) applications have the potential to revolutionize both higher-order tasks and daily touchpoints to a degree on par with the invention of the internet or the mass production...
August 07, 2023
Tackling Modern Fraud Requires Protecting Payment Devices in Real Time
In today’s fast-evolving and increasingly crowded business ecosystem, choosing the right partner is all-important. But as with all of life’s biggest questions, the answer is not always obvious and tends...
July 31, 2023
Generative AI Streamlines B2B eCommerce by Clearing Back-End Bottlenecks
Personalization will always win vis-à-vis a one-size-fits-all approach. And that is increasingly true, even across commercial and B2B engagements. But an effective program that leverages contextual clues to provide a...
July 28, 2023
What Card-Linked Offers Have Been Missing
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline and improve customer engagement. These...
July 25, 2023
New York Magazine Goes From Editorial to eCommerce
If you know the term “nepo baby,” it might be because of New York Magazine. A cover story by the magazine on the concept went viral late last year, sparking...
