July 28, 2023
What Card-Linked Offers Have Been Missing
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline and improve customer engagement. These...
July 25, 2023
New York Magazine Goes From Editorial to eCommerce
If you know the term “nepo baby,” it might be because of New York Magazine. A cover story by the magazine on the concept went viral late last year, sparking...
July 24, 2023
YouTube Presents Contextual Commerce Opportunity for Food Brands
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By the Numbers For PYMNTS’ study...
July 21, 2023
Elbert Gary & Bill Gates: A Study in Antitrust Contrasts
Many factors influence the outcome of complex antitrust litigation. For this reason, one component of a trial cannot be elevated as more important than all the others. An underappreciated component...
July 20, 2023
How ‘Get the Look’ Contextual Commerce Drives Product Discovery and...
As artificial intelligence (AI) runs rampant in the retail industry, augmented reality (AR) solutions, high-quality imagery, relevant product recommendations and all attempts to get personalized are ramping up — making...
June 16, 2023
How Large Merchants Make Omnichannel Shopping Seamless
Consumer expectations have shifted dramatically post-pandemic. People now want the same level of service across all channels, whether shopping online, in a store or via a mobile app. This has...
June 12, 2023
Food Brands Eye Social Commerce Despite Disappointing Results
Food brands may be looking for ways to capitalize on the potential of social media commerce, but for now, PYMNTS research indicates, potential is all there is, with consumers frustrated...
June 01, 2023
Generative AI Is Evolving Embedded Finance by Accelerating Easy Wins
The digitization of everyday life is transforming nearly every consumer touchpoint, particularly payments. As the world continues to hit new levels of daily digital engagement, generative artificial intelligence (AI) is emerging...
May 24, 2023
How Could Generative AI Change Payments Processing?
While generative artificial intelligence (AI) makes headlines, the technology has for years been driving efficiencies. Particularly within the payments space. Already, automated machine learning (ML) and predictive AI solutions are helping firms streamline...
