Priority Commerce has also become an official partner of the Cincinnati Bengals, meaning the company will receive sideline LED stadium signage at the team’s home games in Paycor Stadium as well as hospitality and participation in select team events, according to the release.
John Helmle, chief financial and commercial officer of the Cincinnati Bengals, said in the release that the team chose Priority Commerce as a provider based on a combination of cost, partnership and service.
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“We wanted a provider that would take the time to understand how our business operates,” Helmle said. “The Priority Commerce team did that work up front, found savings in our fee structure and showed us how they would support us over the long term.”
Priority Commerce CEO Tom Priore said in the release that professional sports organizations need payment technology partners that capture hidden profits and operating efficiencies.
“Our partnership with the Bengals builds on Priority Commerce’s momentum across professional and collegiate sports, and we’re proud to help them drive winning results,” Priore said.
Priority Commerce announced Oct. 13 that it is teaming with Rally, a marketing and media group for Notre Dame student-athletes, and will be the official name, image and likeness (NIL) orchestration partner of Rally. As part of the partnership, Rally will use Priority Commerce’s NIL management platform, GameTime, to administer payments for NIL agreements for Notre Dame student-athletes.
On Aug. 25, Priority Commerce announced that it launched a partnership with the NFL’s Tampa Bay Buccaneers in which Priority will provide a new ticketing payment process for the team, while also deploying its Passport treasury orchestration solution. The company said this technology will help the Buccaneers optimize payment costs, track ticket transactions and interchange activity, and streamline operations.
Priority Commerce announced July 14 that it entered into a multiyear partnership with the NFL’s Pittsburgh Steelers to modernize the team’s ticketing payments and financial infrastructure. Under the agreement, Priority will provide ticketing payment processing and deploy its Passport treasury orchestration solution.
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