sports

AmEx Takes Page From Trading Cards With Fanatics Deal
AmEx Takes Page From Trading Cards With Fanatics Deal
November 09, 2026  |  Partnerships

American Express (AmEx) has introduced a co-branded credit card in partnership with sports platform Fanatics. “Inspired by Topps trading cards, the first-of-its-kind credit card design...

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Priority Commerce: College Sports Payments Need More Than Signed Contracts
Priority Commerce: College Sports Payments Need More Than Signed Contracts
November 05, 2026  |  Commercial Payments

Watch more: Need to Know With Priority Commerce’s Brendan Kirsch College sports programs can have enough revenue committed to pay their athletes and still lack...

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Bilt Pays $300 Million for Sports Loyalty Platform Lava
Bilt Pays $300 Million for Sports Loyalty Platform Lava
November 02, 2026  |  Loyalty & Rewards

Neighborhood commerce and rewards company Bilt is acquiring sports and entertainment loyalty platform Lava, according to a Monday (Nov. 2) news release. The $300 million...

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Priority Commerce Expands Sports Footprint With Bengals Ticketing Payment Deal
Priority Commerce Expands Sports Footprint With Bengals Ticketing Payment Deal
October 27, 2026  |  Partnerships

Priority Commerce will provide ticketing payment processing for the National Football League’s Cincinnati Bengals, the company said in a Tuesday (Oct. 27) press release. Priority Commerce has also...

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AI Turns Sports’ Dead Air Into a Selling Season
AI Turns Sports’ Dead Air Into a Selling Season
August 14, 2026  |  Artificial Intelligence

Sports commerce has always clustered around the calendar, spiking for a tournament, a championship run or a merchandise drop. Between those peaks, the commercial relationship...

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AI Is the NBA’s Sixth Man Now
AI Is the NBA’s Sixth Man Now
May 26, 2026  |  Artificial Intelligence

The New York Knicks are heading to the NBA Finals for the first time since 1999. This time, artificial intelligence (AI) has a courtside seat....

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AI Arrives at Augusta and Fans Are Winning
AI Arrives at Augusta and Fans Are Winning
April 13, 2026  |  Artificial Intelligence

The Augusta National Golf Club is defined by traditions that do not change. At the 90th Masters Tournament, the fan experience did. IBM wired artificial...

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BofA Expects Sports-Related Event Contracts to Hit $1.1 Trillion Per Year
BofA Expects Sports-Related Event Contracts to Hit $1.1 Trillion Per Year
April 09, 2026  |  Markets

Bank of America analysts believe that the annual volume of U.S. sports-related event contracts could grow to $1.1 trillion and that this activity could generate $10 billion in...

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AI Content Is Par for the Course With PGA Tour’s Expanded AWS Partnership
AI Content Is Par for the Course With PGA Tour’s Expanded AWS Partnership
January 19, 2026  |  Artificial Intelligence

The PGA Tour is teeing up to make artificial intelligence (AI) an even bigger part of how it creates and distributes content. On Wednesday (Jan....

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