sports

Crypto Firms Put Brakes on F1 Sponsorships as Market Slows
Crypto Firms Put Brakes on F1 Sponsorships as Market Slows
November 07, 2022  |  Cryptocurrency

When the cryptocurrency market was booming, sponsoring a Formula One racing team became something of a status symbol for digital asset companies. But as Bloomberg...

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DraftKings Gains Players as It Adds Jurisdictions and Features
DraftKings Gains Players as It Adds Jurisdictions and Features
November 04, 2022  |  Retail

Digital sports entertainment and gaming company DraftKings is gaining players as well as more spending from its existing players as it expands to new jurisdictions...

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Visa Teams With Crypto.com on World Cup NFTs
Visa Teams With Crypto.com on World Cup NFTs
November 01, 2022  |  Cryptocurrency

Visa is joining forces with Crypto.com to create and promote a series of NFTs inspired by the upcoming World Cup tournament, the company announced Tuesday...

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NHL Aims for International Subscribers With Refreshed Subscription Plan
NHL Aims for International Subscribers With Refreshed Subscription Plan
October 24, 2022  |  Subscriptions

With consumers increasingly viewing sports games across a wide range of channels, leagues have the opportunity to grow their audiences in more ways than ever...

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Visa’s New Soccer Video Game Helps People Score Financial Skills
Visa’s New Soccer Video Game Helps People Score Financial Skills
September 26, 2022  |  VISA

Soccer fans can score points while learning more about personal finance with a new version of a soccer video game from Visa being released just...

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From Football to Foodies, Amazon and Walmart Try out New Customer Connections
From Football to Foodies, Amazon and Walmart Try out New Customer Connections
September 23, 2022  |  Retail

In football circles it’s called a “Hail Mary” — a last-second pass heaved into the endzone in hopes of winning the game with no time...

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Apple Music Replaces Pepsi as NFL Super Bowl Halftime Show Sponsor
Apple Music Replaces Pepsi as NFL Super Bowl Halftime Show Sponsor
September 23, 2022  |  Apple

When Super Bowl LVII kicks off on Sunday, Feb. 12, 2023 in Glendale, Arizona, the halftime show will be sponsored by Apple Music, replacing Pepsi...

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Liverpool FC Expands NFT Fantasy Sports Partnership With Sorare
Liverpool FC Expands NFT Fantasy Sports Partnership With Sorare
September 22, 2022  |  NFTs

English soccer team Liverpool Football Club (Liverpool FC) is deepening its partnership with French company Sorare, which operates player-owned fantasy sports games that issue virtual...

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Amazon Boosts Monetization Effort Ahead of ‘Thursday Night Football’ Kickoff
Amazon Boosts Monetization Effort Ahead of ‘Thursday Night Football’ Kickoff
September 13, 2022  |  Streaming

Amazon has unveiled a last-minute push to ensure the success and returns it makes on its reported $1 billion annual outlay for rights to NFL...

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