sports

Apple Music Replaces Pepsi as NFL Super Bowl Halftime Show Sponsor
Apple Music Replaces Pepsi as NFL Super Bowl Halftime Show Sponsor
September 23, 2022  |  Apple

When Super Bowl LVII kicks off on Sunday, Feb. 12, 2023 in Glendale, Arizona, the halftime show will be sponsored by Apple Music, replacing Pepsi...

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Liverpool FC Expands NFT Fantasy Sports Partnership With Sorare
Liverpool FC Expands NFT Fantasy Sports Partnership With Sorare
September 22, 2022  |  NFTs

English soccer team Liverpool Football Club (Liverpool FC) is deepening its partnership with French company Sorare, which operates player-owned fantasy sports games that issue virtual...

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Amazon Boosts Monetization Effort Ahead of ‘Thursday Night Football’ Kickoff
Amazon Boosts Monetization Effort Ahead of ‘Thursday Night Football’ Kickoff
September 13, 2022  |  Streaming

Amazon has unveiled a last-minute push to ensure the success and returns it makes on its reported $1 billion annual outlay for rights to NFL...

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Amazon Piles on the Prime Perks to Kick off Thursday Night Football Coverage
Amazon Piles on the Prime Perks to Kick off Thursday Night Football Coverage
September 13, 2022  |  Retail

With Thursday Night Football becoming an exclusive feature of Amazon Prime beginning Thursday (Sept. 15), Amazon is rolling out several promotions to build excitement and...

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Crypto Winter Chills Industry Spending on Big-Ticket Sports Sponsorships
Crypto Winter Chills Industry Spending on Big-Ticket Sports Sponsorships
August 05, 2022  |  Cryptocurrency

Does cryptocurrency have the cachet to take on the likes of Anheuser-Busch, Pepsico, Nike, automakers and other big spenders in sports sponsorships, and if so,...

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5G Powers Immersive Events at Baseball’s All-Star Week
5G Powers Immersive Events at Baseball’s All-Star Week
July 14, 2022  |  Technology

5G will be among the stars at events being held during Major League Baseball (MLB) All-Star Week in Los Angeles, July 15-19. T-Mobile announced Wednesday...

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How Much You Wanna Bet There’ll Be Fewer Online Casinos Next Year?
How Much You Wanna Bet There’ll Be Fewer Online Casinos Next Year?
May 21, 2022  |  Ecosystems

Pimlico Race Course. The name conjures greats of horse racing that have thundered down its track over the decades — Man o’ War, Seabiscuit, Secretariat...

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Golf Genius, RepSpark Partner On Golf B2B Work
Golf Genius, RepSpark Partner On Golf B2B Work
January 27, 2022  |  B2B Payments

Golf Genius Software will be partnering with RepSpark Systems to debut a new level of B2B eCommerce wholesale for golf apparel and equipment, a press...

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New York Mets to Implement Facial Ticketing, Access Control at Stadium
New York Mets to Implement Facial Ticketing, Access Control at Stadium
December 13, 2021  |  Biometrics

Citi Field, home of the New York Mets, will give fans the option of entering the ballpark next season using facial recognition to verify their...

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