When Super Bowl LVII kicks off on Sunday, Feb. 12, 2023 in Glendale, Arizona, the halftime show will be sponsored by Apple Music, replacing Pepsi...
English soccer team Liverpool Football Club (Liverpool FC) is deepening its partnership with French company Sorare, which operates player-owned fantasy sports games that issue virtual...
Amazon has unveiled a last-minute push to ensure the success and returns it makes on its reported $1 billion annual outlay for rights to NFL...
With Thursday Night Football becoming an exclusive feature of Amazon Prime beginning Thursday (Sept. 15), Amazon is rolling out several promotions to build excitement and...
Does cryptocurrency have the cachet to take on the likes of Anheuser-Busch, Pepsico, Nike, automakers and other big spenders in sports sponsorships, and if so,...
5G will be among the stars at events being held during Major League Baseball (MLB) All-Star Week in Los Angeles, July 15-19. T-Mobile announced Wednesday...
Pimlico Race Course. The name conjures greats of horse racing that have thundered down its track over the decades — Man o’ War, Seabiscuit, Secretariat...
Golf Genius Software will be partnering with RepSpark Systems to debut a new level of B2B eCommerce wholesale for golf apparel and equipment, a press...