Digitizing Payments in Latin America - March 2022 - Kushki - Discover how Latin American banks can engage Millennial and Generation Z consumers with digital-first payments

Super Apps Key to Winning LatAm Gen Zs and Millennials

Digitizing Payments In Latin America – March 2022

More than half of young Brazilian consumers are now neobank customers, and legacy FIs are rethinking how to engage with this key demographic. In the Digitizing Payments In Latin America Playbook, a PYMNTS and Kushki collaboration, Banco do Brasil’s Neudson Freitas explains why the local banks are turning to “super apps” and open finance to win them over.

Inside the March Playbook

  • An interview with Neudson Freitas, head of small and medium-sized enterprise customer success for Banco do Brasil, regarding why matching the payment needs and expectations of millennial and Gen Z consumers is key for Latin America’s banks to remain competitive
  • Recent Latin American payments headlines, including why more than half of Brazilian millennials and Gen Z consumers are now banking with neobanks and why 40% of payments within Peru are now occurring via contactless payment methods
  • PYMNTS Intelligence examining how Latin American merchants can meet the shifting needs of millennial and Gen Z consumers

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    Digitizing Payments in Latin America