In It For The Long Haul
Study Finds Consumer’s Perception of Inflation Worse Than What Government Reports
The PYMNTS monthly study of 2,379 U.S. consumers finds that consumers perceive the prices they pay for everyday essentials to be much higher than the government reporting on price increases — creating a more severe pullback on spending.
Inside the December Study
- 72%: Share of consumers who are very or extremely worried about the U.S. economic situation
- 4%: Portion of baby boomers and seniors who believe the economy will stabilize within the next six months
- 24%: Share of baby boomers and seniors who believe the economy will take more than two years to stabilize
Consumer Inflation Sentiment Report
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The Cautious Spender: US Consumers Now Think First, Spend Second
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Consumers Shop Secondhand Stores as Often as Other Retail
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Tipflation Is Changing Spending Habits of 1 in 6 Consumers
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27% of Consumers at Self-Checkout Say They’ve Been Asked to Tip
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85% of Consumers Say Incomes Are Not Matching Inflation
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Consumers Know What AI Is — Not How It’s Integrated Into Their Daily Lives
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45% of Millennials Say Wages Don’t Meet Inflation
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The False Appeal of Deal-Chasing Consumers
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Rising Housing Costs Deflate Economic Optimism
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Perception Is Reality
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Consumer Inflation Sentiment: Inflation’s Long Consumer Spending Shadow
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Consumers Buckle Down On Belt-Tightening
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Inflation Slowly Ebbs, But Consumer Outlook Remains Gloomy
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Consumers Pull Back and Prepare for the Long Haul