D2C And The New Brand Loyalty Opportunity

D2C And The New Brand Loyalty Opportunity

Among the more notable pandemic digital shifts is the surge in direct-to-consumer (D2C) eCommerce. This study, based on a survey of nearly 2,200 U.S. consumers, examines the use of D2C and indirect channels to procure a diverse array of packaged goods as well as how the pandemic is creating ideal conditions for brands to capture loyal new customers through D2C growth.

A collaboration with sticky.io

Inside the August Study

  • 60.6 percent: Share of consumers who increased their use of online D2C channels to purchase food and beverage products during the pandemic
  • 44.5 percent: Portion of D2C shoppers who used the channel because it allowed them to find a full range of products in stock
  • 51.7 percent: Share of consumers who made CPG purchases from new brands since the pandemic’s onset

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