Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage

More Than Half of Co-Brand Card Holders Want Better Offers

Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage

Tired of offers from pizza chains when you don’t ever buy or order pizza? PYMNTS Intelligence’s recent survey of 2,074 U.S. consumers, a collaboration with Banyan, finds that more than half of consumers are too.

Read more in “Leveraging Item-Level Receipt Data: How Personalized Card-Linked
Offers Drive Store Card Usage,” a collaboration with Banyan.

Inside the October Report

  • 73%: Share of store card owners who are highly interested in using cash-back offers for store cards tied to specific products in the next three months
  • 62%: Share of consumers who shop where they are loyalty or rewards program members who own a store card
  • 35%: Share of store card holders who are highly likely to switch to merchants offering store cards with personalized offers

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    Item-Level Receipt Data