New Study Finds Consumers Would Buy Life Insurance From Their Bank
Life Insurance Engagement
More than a quarter of consumers would consider buying life insurance from their primary FIs, but just 7% have done so — a disconnect that FIs must overcome to capture new revenue streams. In the Life Insurance Engagement Report: Consumers, FIs And The Life Insurance Digital Path To Purchase, PYMNTS surveyed 2,326 consumers to examine what FIs must do to win over today’s digital-first life insurance buyers.
Inside the April Report
- 39%: Share of bridge millennials who recently searched for life insurance options via the web
- 26%: Share of consumers who would consider purchasing life insurance from their primary financial institutions
- 7%: Portion of consumers who have purchased life insurance from their primary financial institutions