The PYMNTS Q2 2019 Buy Button Index examines more than 1,000 leading American eCommerce sites’ recent and historical checkout process data to assess the evolution of buy button adoption rates. Our analysis considered several key factors — including average annual revenues and ticket prices of sites that offered buy buttons — to provide a comprehensive overview of both the solutions’ role in the eCommerce ecosystem and how they are poised to change in the future.
Inside the July report:
- 80 percent: Portion of electronics eCommerce sites supporting at least one buy button
- $252.46: Average ticket price of purchases made on eCommerce sites offering the Amazon Pay buy button
- $3.1 Billion: Average annual revenue of eCommerce sites that supported no buy buttons in Q2 2018 but added at least one by Q2 2019