Buy Button

This study examines the changing usage patterns of the near-ubiquitous “buy” buttons in the evolving online merchant acceptance landscape of 2020-2021. Key findings include the fact that buy button usage dropped in Q2 2020 as new consumer journeys became possible through “buy now, pay later” financing and other options. The Index is packed with illuminating statistics and analysis.

A PYMNTS study

Inside the February Report
  • $79.5M: Median annual revenue of retail sites that provide buy buttons with optional profiles
  • 26.1 percent: Average year-over-year increase in web sales revenue on sites providing the Apple Pay button
  • 95.7 percent: Share of health and beauty retail sites providing at least one buy button