Buy Button

PYMNTS’ Buy Button Report: Customizing Implementation To Boost Conversion examines more than 1,000 leading American eCommerce sites’ recent and previous checkout process data to assess the evolution of buy button adoption rates. Our analysis considered several key factor — including average annual revenues and ticket prices of sites that offered buy buttons — to provide a comprehensive overview of the solutions’ roles in the eCommerce ecosystem and how they are poised to change in the future.

Inside the February Study:

  • $79.5M: Median annual revenue of retail sites that provide buy buttons with optional profiles
  • 26.1 percent: Average year-over-year increase in web sales revenue on sites providing the Apple Pay button
  • 95.7 percent: Share of health and beauty retail sites providing at least one buy button