Buy Button Report: Optimizing Payment Choice For Digital-First Consumers

PYMNTS’ Buy Button Report: Optimizing Payment Choice For Digital-First Consumers examines 811 leading American eCommerce sites’ recent and previous checkout process data to assess the evolution of buy button adoption rates. Our analysis considered several key factors to provide a comprehensive overview of buy buttons’ roles in the eCommerce ecosystem and how they are poised to change in the future.
Inside The February Report
  • 76%: Share of retailers that offered buy buttons in Q4 2020
  • 73%: Portion of merchants that offered the PayPal buy button
  • 60%: Share of merchants that provided buy buttons at checkout to consumers without requiring profile creation

PYMNTS Buy Button Report Series

2022 Buy Button: Accelerating Checkout Optimization
Buy Button
Buy Button