
Digital Card Usage: A Path Forward
NEW DATA: 75 Percent Of US Consumers Skip Using Digital Cards
Three-fourths of consumers who have access to digital credit and debit cards still don’t use them. New survey results in PYMNTS’ Digital Card Usage: A Path Forward study, a collaboration with IDEMIA, underscore the need for issuers to synch the accessibility of digital cards with activation strategies to boost usage the moment they are provisioned.
Inside the August Study
- 104 million: Projected number of consumers with cards in a digital format
- 47 percent: Share of consumers who are very interested in using digital cards in stores in the next 12 months
- 30 percent: Portion of consumers who like to access their cards via digital wallets