How We Will Pay - Superconnected And Bridge Millennials

The How We Will Pay - Superconnected And Bridge Millennials research brief analyzes millennials' and superconnected consumers' use of connected devices for engaging in digital-first shopping and payment experiences. The brief is based on a survey of 9,587 American consumers which took an in-depth look at how consumers’ shopping habits have time-shifted since the start of the pandemic, their interest in making purchases remotely and in stores, the types of devices they are using to shop and pay and their interest levels in trying new types of connected experiences.

Key Findings in the Study Include:

30 percent: Portion of bridge millennials and superconnected consumers are more interested in trying new types of connected commerce experiences than the typical consumer
60 percent: Share of bridge millennials and superconnected consumers that use marketplace apps such as those from Amazon and Walmart more often now than they did before the pandemic began
25 percent: Percentage increase in bridge millennials' and superconnected consumers' use of apps provided by their grocers compared to average consumers