Why Gen Z Shops Merchants That Offer Pay Later Plans

Redefining Retail: Consumer Finance Trends Driving the Evolution of Pay Later Plans

PYMNTS Intelligence’s latest study details the factors making Gen Z so important in the pay later plans space. Our survey of 2,655 consumers found that Gen Z is the most likely generation to pick a merchant that gives them access to a pay later plan. This 39-page report with seven charts further details how their usage has bucked overall spend trends.

Read more in “Redefining Retail: Consumer Finance Trends Driving the Evolution of Pay Later Plans,” a PYMNTS Intelligence and Splitit collaboration.

Inside the May Study
  • 50%: Share of consumers likely to switch to merchants offering installment plans tied to their existing credit cards during checkout
  • 10%: Drop in general usage of pay later plans over the past six months
  • 33%: Share of consumers who would specifically choose credit card installments for high-value purchases

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    Splitit Installment Plans Report Series

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    Installment Plans Becoming a Key Part of Shopper’s Toolkit