PYMNTS - Walmart+ Weekend: Prime Day Rival Or Trip To The Grocery Store? - July 2022 - Explore how and why consumers use memberships at Walmart and Amazon and how consumers shopped during Walmart+ Weekend and Amazon Prime Day

Walmart+ Weekend: Prime Rival Or Trip To The Grocery Store?

Will Walmart+ Subscribers Show Up For Amazon Prime Days?

A PYMNTS survey of 2,894 consumers two days after Walmart+ Weekend find it to be a big hit with cash-strapped subscribers,who came for the groceries and stayed for the gas discounts. And a big miss for millennials who just might Prime the Amazon Prime Days pump.

Inside the July Report

  • 25%: Share of Walmart+ members who cite free shipping as their top reason for subscribing
  • 64%: Portion of Prime subscribers who cite free shipping as their most important reason for subscribing
  • 22%: Share of Walmart+ members who cite same-day grocery delivery as the most important reason for subscribing

Amazon and Walmart