Walmart+ Weekend: Prime Rival Or Trip To The Grocery Store?

Will Walmart+ Subscribers Show Up For Amazon Prime Days? A PYMNTS survey of 2,894 consumers two days after Walmart+ Weekend find it to be a big hit with cash-strapped subscribers,who came for the groceries and stayed for the gas discounts. And a big miss for millennials who just might Prime the Amazon Prime Days pump.
Inside the July Report
  • 25%: Share of Walmart+ members who cite free shipping as their top reason for subscribing
  • 64%: Portion of Prime subscribers who cite free shipping as their most important reason for subscribing
  • 22%: Share of Walmart+ members who cite same-day grocery delivery as the most important reason for subscribing

PYMNTS Amazon and Walmart Report Series

The Battle for Consumer Retail Spend: Amazon Versus Walmart Q2 2022: The Discretionary Spend Play
Prime Day 2022: Inflation Hits, But Amazon Still Wins
The Ongoing Battle for Consumer Retail Spend: Amazon Versus Walmart Q1 2022: The Grocery Wild Card
Amazon Versus Walmart Q4 2021: The Ongoing Battle For Consumer Retail Spend