ad spend

Fiscal Stability Replaces Celebrity Pitchmen as Crypto Ad Spend Comes Back to Earth
Fiscal Stability Replaces Celebrity Pitchmen as Crypto Ad Spend Comes Back to Earth
August 17, 2022  |  Cryptocurrency

Having overspent dramatically on celebrity spokespeople and high-profile stadium naming deals just as the crypto winter was starting to blow across the industry, crypto exchanges...

READ MORE >
Amazon Getting More Search Ad Dollars At The Expense Of Google
Amazon Getting More Search Ad Dollars At The Expense Of Google
April 05, 2019  |  Amazon

Amazon is starting to get more of the digital advertising dollars as marketers shift their focus away from Google. The Wall Street Journal, citing people...

READ MORE >
Google Grabs Up 80 Percent Of Retail Advertising Spend
Google Grabs Up 80 Percent Of Retail Advertising Spend
March 13, 2018  |  Retail

The latest data figures from Adthena indicate that Google’s dominance in the world of digital ad spending remains largely unrivaled. According to news from FierceRetail, figures...

READ MORE >
Google Doubled TV Ad Spend For Pixel
Google Doubled TV Ad Spend For Pixel
January 20, 2017  |  Retail

Estimates from various sources indicate that debut quarter shipments for Google’s pixel smartphone exceeded 500,000. According to a survey of Verizon stores by telecommunications firm...

READ MORE >