Brands

Casper Warns Social Media Celebs Could Pose Investment Risk

Casper Warns Social Media Celebs Could Pose Investment Risk
Casper Warns Social Media Celebs Could Pose Investment Risk
January 12, 2020  |  Investments

U.S. mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. The firm, moreover, cited its own digital...

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Big Brands Are Cutting Ties With Amazon
Big Brands Are Cutting Ties With Amazon
January 10, 2020  |  Amazon

IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according...

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How AI Will Decide What You Wear
How AI Will Decide What You Wear
December 26, 2019  |  Retail

At the start of the 2010s, retail merchandising was, at base, a lot of guesswork. The fashion industry made decisions on its seasonal lines once...

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What’s Under The Millennial Christmas Tree This Year?
What’s Under The Millennial Christmas Tree This Year?
December 24, 2019  |  Retail

All that’s left now, more or less, is the rush of returns that will all but overwhelm some retailers. Christmas Eve is upon us, and...

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Redesigning The Apparel Supply Chain With Production Innovation
Redesigning The Apparel Supply Chain With Production Innovation
December 12, 2019  |  Retail

Generally speaking, fashion companies do not own the manufacturing process that produces the items sell, which can be a big limiter of innovation. Fashion brands...

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Can Western QSR Brands – And Others – Gain More Power In China?
Can Western QSR Brands – And Others – Gain More Power In China?
November 19, 2019  |  Cross-border Payments

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how...

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Aspiration Bank To Give Cash Back For Socially Responsible Shopping
Aspiration Bank To Give Cash Back For Socially Responsible Shopping
September 12, 2019  |  Loyalty & Rewards

Online bank Aspiration, which has a socially conscious mission, recently announced it would give customers 3 to 5 percent back on purchases from socially conscious...

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The Sharpie’s Indelible Mark On Commerce (And, Well, #SharpieGate)
The Sharpie’s Indelible Mark On Commerce (And, Well, #SharpieGate)
September 07, 2019  |  Retail

September is always a big month for the Sharpie. With back-to-school in full swing, Sharpies are popular favorites on supply lists nationwide. That means for the last...

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