Understanding the three online shopper personas — along with their preferences for pricing and their loyalty to favorite merchants — is essential to creating effective...
Like most businesses, retailers are coping with new economic realities imposed upon them by the pandemic. The most apparent change has been the surge in...
PYMNTS data shows that eTailers have become less effective at discovering and matching customers’ needs, while consumers have grown used to expecting their own individual...
We needn’t recap the worst of 2020 again. Suffice to say it was bad. Commerce waits for nothing and no one, however, and even a...
eCommerce was the name of the game for consumers and retailers in 2020, with merchants’ success hinging on the power of rapid innovations and intuitive...
Consumer spending hit a record $880 billion in Q4 2019, thanks to online sales making up 15 percent of total expenditure — higher than ever...
The online checkout process can make or break the shopping experience. Cart abandonment is common and costly. It is estimated that 69.6 percent of all...
Checkout features like free shipping and rewards programs can help eCommerce retailers reduce cart abandonment, and get a leg up on the competition — a...
Location, location, location. Even people without a mind for business remember that motto as one of the guiding principles of retail and other forms of...