Subscription Commerce

Subscription Commerce
Tinder Puts a Price on Love With $499 Membership
September 26, 2023

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for as much as $499 a month.  The app’s parent company, Match Group, which owns a range of popular dating apps and...

Subscription Commerce
How Transparency and High Earners Power a $96-Billion Subscription Industry 
September 26, 2023

In 2022, the subscription eCommerce market was valued at $96.61 billion, according to ReportLinker. As consumers increasingly embrace subscriptions, the sector is projected to be worth $2.4 trillion by 2028.  These projections come as services as diverse as streaming platforms, meal kit deliveries and fitness...

Subscription Commerce
UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
September 25, 2023

Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s price target from $8 to $4 due to mounting uncertainty surrounding Peloton’s subscription growth, Seeking Alpha reported Monday (Sept. 25). Data...

Subscription Commerce
Loyal High-Income Consumers Spend Nearly $800 per Subscription Every Year
September 19, 2023

In the world of retail subscription commerce, loyal subscribers play a crucial role in driving revenue and are essential for the success and survival of merchants.  In “Subscription Commerce Readiness Report: The Loyalty Factor,” PYMNTS Intelligence reviewed the state of play for retail product subscriptions,...

Subscription Commerce
Apple TV Subscriptions Surge Shows How Familiarity Can Breed Retail Subscriber Growth
September 08, 2023

Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding their offerings and subscription models to cater to consumer preferences. According to PYMNTS Intelligence in the report “The Impact of...

Subscription Commerce
Mystery Box Mystique Keeps 20% of Gen Z Subscribers Signed Up
September 07, 2023

Consider it another form of splurge for the young generation, which represents an oversized share of segment subscribers.  Mystery boxes, where subscribers get “surprised” with items focused around themes ranging from Star Wars to seasonal swag are seeing continued success amongst the youngest segment of adult consumers....

Subscription Commerce
Retail Subscribers Twice as Likely to Sign Up for Enjoyment Over Cost
September 06, 2023

The most lucrative retail subscription customers are discerning consumers who fall into two groups: multi-model subscribers with a balanced portfolio of different subscription types and VIP subscribers attracted to special membership tiers. Subscribers in these groups represent the greatest lifetime value (LTV), on average, among...

Subscription Commerce
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
August 29, 2023

In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited swipes that can increase users’ chances of finding a match. Match Group, the owner of...

Subscription Commerce
Pret to Expand Coffee Subscription Service to US and France
August 24, 2023

British sandwich and coffee chain Pret A Manger is set to expand its monthly coffee subscription service to the United States and France, according to a Thursday (Aug. 24) press release emailed to PYMNTS.  The move comes after the service’s success in the United Kingdom, where...