Throw out everything you’ve ever learned about what makes a consumer loyal to a brand. Consumers, over the last 10 years, have turned loyalty on...
In 1887, Asa Candler, the founder of the Coca-Cola Company, had a novel idea: He decided to give away some of his product for free....
When consumers are sipping on an ice-cold beverage to fight against the brutal heat of summer, most aren’t thinking they’d love to have a custom...
Between automated checkout lines, online grocery ordering and meal kit services, it seems like the inexorable tide of progress is determined to wipe out millions...
Things aren’t so bubbly for PepsiCo and other drink and snack giants. Shifting consumer habits have left traditional retail with less and less to stand...
Some brands are for everyone – Coca-Cola being the best American example. When Coke markets itself – it is as a product for everyone, young,...
Atlanta, Georgia, is so much more than just another southern city to pick up sweet tea and politely “bless someone’s heart.” Home to companies like...
After years of faithful Coca-Cola fans saving up bottle caps for the soda company’s loyalty program, there’s a chance it was all for nothing as...