connected fitness

Consumer Desire for Fitness, Better Sleep Drive Smartwatch Improvement
Consumer Desire for Fitness, Better Sleep Drive Smartwatch Improvement
August 24, 2022  |  Fitness

Google’s Fitbit has announced that its two new smartwatches available for pre-order are designed to feel at home on the wearer’s body, 24/7. Both the...

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The Future of Connected Fitness Is Headed in-Store and Outdoors
The Future of Connected Fitness Is Headed in-Store and Outdoors
August 12, 2022  |  Technology

The workout — once the province of the home or the gym — is now, fully and perhaps forever, omnichannel. Which leads to the question...

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Peloton Makes ‘Hard Choices,’ Cutting 800 Jobs, Outsourcing Some Operations
Peloton Makes ‘Hard Choices,’ Cutting 800 Jobs, Outsourcing Some Operations
August 12, 2022  |  Technology

Luxury stationery bicycle- and treadmill-maker Peloton is cutting jobs and prices, and requiring employees to return to working in company offices three days per week,...

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Connected Fitness Shows Signs of Whipping Itself Back into Shape
Connected Fitness Shows Signs of Whipping Itself Back into Shape
March 17, 2022  |  Commerce Connected

The connected fitness category is putting its back into sustaining the at-home workout rally cheered on during lockdowns, then booed in recent months due to...

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Connected Rower Hydrow Closes $55M Series D
Connected Rower Hydrow Closes $55M Series D
March 17, 2022  |  Investments

Connected rowing machine maker Hydrow has raised $55 million in Series D funding, the company said in a Thursday (March 17) news release. The company...

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Peloton Rolls Out Video Game Feature Lanebreak
Peloton Rolls Out Video Game Feature Lanebreak
February 17, 2022  |  Fitness

In the midst of myriad troubles, Peloton was able to share some “fun” news for a change Thursday (Feb. 17) as it previewed Lanebreak, a...

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Peloton Plans Content, Product Push In Workplaces With Corporate Wellness Program
Peloton Plans Content, Product Push In Workplaces With Corporate Wellness Program
June 22, 2021  |  Commerce Connected

We might finally have an answer to the question of how workplace health initiatives will get a tech-fueled overhaul: Peloton Corporate Wellness, which will bring...

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Is The Physical Gym Business Model Broken?
Is The Physical Gym Business Model Broken?
May 26, 2021  |  Commerce Connected

The gym as we know it is not built for customer success – something that most consumers will readily attest to, given how few times...

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Peloton’s Latest Workout: Putting Delivery Delays At The Back Of The Class
Peloton’s Latest Workout: Putting Delivery Delays At The Back Of The Class
December 22, 2020  |  Retail

Peloton, the leading maker of connected fitness products, has moved to resolve its manufacturing and order backlog problem by acquiring Finland’s Precor for $420 million....

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