digital marketing

Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition

Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
June 10, 2024  |  Partnerships

Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion...

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Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
Report: McDonald’s to Launch Digital Marketing Fund, Add Ordering Channels
May 09, 2024  |  ResTech

McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. Get the Full Story...

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Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
Hasbro’s Digital Push Not Enough to Offset Consumer Belt-Tightening on Nonessentials
February 13, 2024  |  Retail

Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle....

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Report: Ibotta Prepares for $2 Billion IPO
Report: Ibotta Prepares for $2 Billion IPO
November 02, 2023  |  IPO

Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or...

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MoneyGram’s Holiday Transactions Spike 70 Pct YOY
MoneyGram’s Holiday Transactions Spike 70 Pct YOY
January 07, 2020  |  Digital Payments

MoneyGram reported a record-breaking online transaction growth over the holiday period. Between Dec. 1 and Dec. 25, the company, a leader in money transfer services,...

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Alibaba, JD.com To Offer Consumer Shopping Data To Retailers
Alibaba, JD.com To Offer Consumer Shopping Data To Retailers
June 20, 2019  |  Retail

Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition...

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Nordstrom Eyes Local Markets, Experiences After Q1 Sales Miss
Nordstrom Eyes Local Markets, Experiences After Q1 Sales Miss
May 22, 2019  |  Retail

With loyalty, digital marketing and merchandise contributing to declines across its full-priced and off-priced businesses, Nordstrom reported first-quarter earnings that were below analysts’ expectations. The department...

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How Voice Is Turbocharging The Autonomous Vehicle Ecosystem
How Voice Is Turbocharging The Autonomous Vehicle Ecosystem
March 04, 2019  |  Connected Economy

Allow us at PYMNTS to take a brief step back and admire the landscape — in this case, the growing, though still young, connected vehicle...

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