discounts

Discounts and allowances are reductions to a basic price of goods or services. There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer.

Source: en.wikipedia.org

Gen Z Is the Generation That Most Values Merchants’ Personalized Offers

Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024  |  Consumer Insights

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are...

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Dollar General Hopes Consumers Will Smell Value in New Fragrance Line
Dollar General Hopes Consumers Will Smell Value in New Fragrance Line
January 23, 2024  |  Retail

As Dollar General aims to infuse a breath of fresh air into its shopping experience, it’s venturing into personalized collections, including the aromatic debut of...

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Millennials Value Personalized Offers the Most
Millennials Value Personalized Offers the Most
January 16, 2024  |  Consumer Insights

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t...

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Netflix/Carrefour Collaboration Targets Cost-Conscious Consumers
Netflix/Carrefour Collaboration Targets Cost-Conscious Consumers
January 16, 2024  |  Subscriptions

Netflix is teaming with French grocery chain Carrefour to offer low-cost subscriptions. The streaming service announced late Monday (Jan. 15) that it was offering customers in the French...

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Apple Marks Down iPhones in China Amid Waning Demand
Apple Marks Down iPhones in China Amid Waning Demand
January 15, 2024  |  Apple

Apple is offering Chinese customers discounts of as much as $70 on its latest iPhones. The three-day sale was announced on the company’s Chinese website Monday (Jan. 15)...

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Grocers Tap Digital Deals to Drive Omnichannel Engagement Amid Ongoing Pressures
Grocers Tap Digital Deals to Drive Omnichannel Engagement Amid Ongoing Pressures
January 11, 2024  |  Retail

As consumers’ grocery budgets continue to be pressured by years of inflation and other economic challenges, merchants are tapping digital deals to drive omnichannel adoption,...

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BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
January 08, 2024  |  Subscriptions

Buy now, pay later (BNPL) has quickly become the preferred choice for consumers, particularly millennials. In fact, nearly 40% of millennials have utilized BNPL in...

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The Right Personalized Offers Double the Chance to Attract New Customers
The Right Personalized Offers Double the Chance to Attract New Customers
January 08, 2024  |  Consumer Insights

The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences....

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