discounts

Discounts and allowances are reductions to a basic price of goods or services. There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer.

(source: en.wikipedia.org)

Netflix/Carrefour Collaboration Targets Cost-Conscious Consumers
Netflix/Carrefour Collaboration Targets Cost-Conscious Consumers
January 16, 2024  |  Subscriptions

Netflix is teaming with French grocery chain Carrefour to offer low-cost subscriptions. The streaming service announced late Monday (Jan. 15) that it was offering customers in the French...

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Apple Marks Down iPhones in China Amid Waning Demand
Apple Marks Down iPhones in China Amid Waning Demand
January 15, 2024  |  Apple

Apple is offering Chinese customers discounts of as much as $70 on its latest iPhones. The three-day sale was announced on the company’s Chinese website Monday (Jan. 15)...

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Grocers Tap Digital Deals to Drive Omnichannel Engagement Amid Ongoing Pressures
Grocers Tap Digital Deals to Drive Omnichannel Engagement Amid Ongoing Pressures
January 11, 2024  |  Retail

As consumers’ grocery budgets continue to be pressured by years of inflation and other economic challenges, merchants are tapping digital deals to drive omnichannel adoption,...

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BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
BNPL Sways 1 in 5 Subscribers Eyeing Post-Introductory Discount Cancellations
January 08, 2024  |  Subscriptions

Buy now, pay later (BNPL) has quickly become the preferred choice for consumers, particularly millennials. In fact, nearly 40% of millennials have utilized BNPL in...

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The Right Personalized Offers Double the Chance to Attract New Customers
The Right Personalized Offers Double the Chance to Attract New Customers
January 08, 2024  |  Consumer Insights

The trend of personalized offers and contextualized consumer experiences has emerged as a differentiating competitive factor across industries, from retail to media or travel experiences....

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David’s Bridal Plays Long Game to Weddings by Targeting Proms
David’s Bridal Plays Long Game to Weddings by Targeting Proms
January 04, 2024  |  Retail

David’s Bridal, a big player in wedding attire since 1950, has faced challenges over the years. In 2018, it filed for bankruptcy to handle debts...

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Merchants Not Offering Pay-Later Plans May Miss on End of Holiday Sales
Merchants Not Offering Pay-Later Plans May Miss on End of Holiday Sales
December 29, 2023  |  Retail

As the year comes to an end, most consumers have completed their holiday shopping, although there were still stragglers and undecided shoppers deep into December....

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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Retailers Offer Fewer Discounts as Consumers Seek Last-Minute Gifts
Retailers Offer Fewer Discounts as Consumers Seek Last-Minute Gifts
December 22, 2023  |  Retail

As the holiday season approaches, last-minute shoppers are reportedly finding that major retailers are offering smaller discounts and fewer markdowns on their products. The reduction...

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