fitness

iFIT Expands Presence In Digital Fitness With Sweat Acquisition

iFIT Expands Presence In Digital Fitness With Sweat Acquisition
iFIT Expands Presence In Digital Fitness With Sweat Acquisition
July 13, 2021  |  Retail

iFIT Health & Fitness, whose brands include NordicTrack, ProForm and Freemotion, has purchased women’s health and fitness platform Sweat, according to a Tuesday (July 13)...

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Fitness Franchisor F45 Training Eyes $1.53B Valuation In IPO
Fitness Franchisor F45 Training Eyes $1.53B Valuation In IPO
July 07, 2021  |  IPO

F45 Training Holdings Inc., a fitness franchisor with more than 1,500 studios around the world and celebrity investors including Mark Wahlberg and Earvin “Magic” Johnson,...

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CrossFit Adds Former Nike Exec To Strengthen D2C Transformation
CrossFit Adds Former Nike Exec To Strengthen D2C Transformation
July 07, 2021  |  Retail

The self-titled “best known fitness brand in the world” has tapped a former Nike and Starbucks executive to take over the number two spot as...

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Fitness App Competition Not Playing Games In Latest Provider Ranking
Fitness App Competition Not Playing Games In Latest Provider Ranking
July 01, 2021  |  Mobile

PYMNTS’ latest Provider Ranking of Fitness Apps is more of a math workout, as some beefy and well-toned brands flex their digital delts and feel...

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Connected Fitness Competition Grows For Peloton
Connected Fitness Competition Grows For Peloton
June 30, 2021  |  Retail

As summer begins and people look to shed their pandemic weight gain, connected fitness companies are ramping up — and when Pitbull gets involved, it’s...

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Beachbody, Myx Fitness Combined Company Goes Public Via SPAC
Beachbody, Myx Fitness Combined Company Goes Public Via SPAC
June 28, 2021  |  IPO

The Beachbody Company Group is merging with connected fitness company Myx Fitness Holdings went public today (June 28) via a collaboration with the special-purpose acquisition company...

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Peloton Eyes Wearables Push With Heart Rate Armband
Peloton Eyes Wearables Push With Heart Rate Armband
June 22, 2021  |  Innovation

Peloton is considering stepping into the realm of wearable tech to monitor one’s heart rate, CNBC reported. A Peloton armband would come in two separate...

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Zuckerberg: Peloton-Like Workouts, Meetings Could Be In VR’s Future
Zuckerberg: Peloton-Like Workouts, Meetings Could Be In VR’s Future
June 17, 2021  |  Innovation

Facebook CEO Mark Zuckerberg said he thinks virtual reality (VR) fitness subscriptions, similar to the style of Peloton, are coming in the future, CNBC reported....

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